What is "ORGANISING THE OLYMPIC GAMES" about?

ORGANISING THE OLYMPIC GAMES

This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.

Type:: Book Chapter
Publisher:: Taylor & Francis

This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games. The text considers a range of topics including:  the ancient Olympics the modern revival of the nineteenth century the development of the Games throughout the twentieth century. the media and the Olympics Olympic marketing and sponsorship. Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.

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What is "ORGANISING THE OLYMPIC GAMES" about?: This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.