The Effect of Social Media on the 2012 London Olympics — Andy Miah

This chapter provides a detailed analysis of the social media activity surrounding the London 2012 Olympic & Paralympic Games, widely discussed as the first social-media Olympics.

Type:: Book Chapter
Author:: Andy Miah
Published:: 2017
Publisher:: The MIT Press

This chapter provides a detailed analysis of the social media activity surrounding the London 2012 Olympic & Paralympic Games, widely discussed as the first social-media Olympics. It examines how social media platforms were instrumental in generating news content during these Games – not just distributors of the news of others - while also discussing how the organizing committee, stakeholders, and audiences contributed to generating the record breaking volume of social-media content that came out around these Games.

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What is "The Effect of Social Media on the 2012 London Olympics" about?: This chapter provides a detailed analysis of the social media activity surrounding the London 2012 Olympic & Paralympic Games, widely discussed as the first social-media Olympics.
Who wrote "The Effect of Social Media on the 2012 London Olympics"?: Andy Miah