The Effect of Social Media on the 2012 London Olympics — Andy Miah

This chapter provides a detailed analysis of the social media activity surrounding the London 2012 Olympic & Paralympic Games, widely discussed as the first social-media Olympics.

Tür:: Kitap Bölümü
Yazar:: Andy Miah
Yayın yılı:: 2017
Yayıncı:: The MIT Press
Dil:: en

This chapter provides a detailed analysis of the social media activity surrounding the London 2012 Olympic & Paralympic Games, widely discussed as the first social-media Olympics. It examines how social media platforms were instrumental in generating news content during these Games – not just distributors of the news of others - while also discussing how the organizing committee, stakeholders, and audiences contributed to generating the record breaking volume of social-media content that came out around these Games.

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The Effect of Social Media on the 2012 London Olympics ne hakkında?: This chapter provides a detailed analysis of the social media activity surrounding the London 2012 Olympic & Paralympic Games, widely discussed as the first social-media Olympics.
The Effect of Social Media on the 2012 London Olympics kim tarafından yazıldı?: Andy Miah